Friday, July 17, 2009

The "GTO" philosophy




Hello grilling friends!

Well things are rolling along just fine this summer and even if we have been getting more of what I call "irish sunshine" referring to the rain, it hasn't put and never puts a damper on the fact that if you own a ceramic oven and its on your deck at the house or cottage or where ever it may be, everyone is smiling knowing that there's great food cooking all the time! I'm often asked since my concept got going about this expression, "GTO" that I use religiously all the time when referring to this emerging lifestyle and I thought it would be a good idea to explain myself and this deep passion I have to inspire people everywhere on this truly awesome cooking medium and deliver on my promise to educate, demonstrate and guarantee sensational service and value when you invest in your first ceramic grill package.

For almost a decade now I have been honing my passion for this type of cooking and putting the pieces in place for the concept and brand that is "The Grateful Griller". I feel really fortunate to be able to be given access to my clients decks in order to introduce them to my sales/marketing concept meets food entertainment show of sorts and it gives me a huge amount of satisfaction to experience the excitement that they feel as I get them as I've coined "grilled to obsession"! I don't think I'm all that different from most people and for me the four driving forces in my life are food, family, friends and music and I would guess that a lot of people feel the same way.

Where I differ perhaps is in the fact that I not only got interested in ceramic cooking but down right obsessed with it and once I caught the bug after purchasing my first medium Big Green Egg which for the record I still own and hopefully will always own, my curiosity took me on a fantastic adventure to explore and research this cooking method and find out more about it and what I've learned along the way has been truly fascinating. I now have friends and business contacts in places like Australia, China, India, USA and Canada thanks to my investigation into this wonderful world and I am taking what I have learned and sharing it with anybody and everybody who wants to know more about it.

I call this the "facts without the fiction" campaign with the ultimate goal being to get everyone "grilled to obsession" meaning in short, excited to the point of being giddy about what you are going to cook, create, smoke, sear, bake and devour in these devices with the people who matter most to you. Yup, that about sums it up for me. I love the daily routine/ritual of planning and creating new foods and dishes of all kinds and sharing them and being able to cook them with the elemental powers of earth, wind and fire with these ancient earthen vessels that have been revolutionized for modern day use in any kind of climate imaginable.

I also love the quality and artistic nature that these cookers take on while they sit quietly on the deck always ready and prepped for whatever you are going to throw at them. They are environmentally sound and once you own one its yours for a very, very, very long time hence the reason you need to get educated and have a go to source that's trustworthy and straight up about all you need to know. For the record I don't work for any of the ceramic grill companies that I endorse and promote as "The Grateful Griller" hence I have made it my mission to test and study and use any and all ceramic cookers that I know of and talk about them and make sure that people understand all aspects of all the various grills that exist currently in this niche market and assist people with their purchase in order for it to be a great experience from start to finish.

Now, with that said, the two companies that I stand behind currently in Canada are Primo and Big Green Egg. These are the only two companies with distributors set up currently in Canada in the ceramic grill market and who support and service their customers with an incredible level of professionalism. Both companies make superb cookers that come with superb warranties and mark my words folks, having a support team working for you is re-assuring without a doubt. There are very few things that can go wrong with your cookers but if ever you need a warranty taken care of or a spare part perhaps, having a friendly customer service person is sure nice. You will get that with these companies hands down.

So if you love food and you want to catch the "GTO" bug, look no further, give me a call or fire me an email and let's talk ceramics and get "grilled to obsession" together! Until next time, keep on grilling, chilling and living life to the fullest!

peace, fire, smoke, food,

Griller